Overview
Pacer is a software platform for vehicle dealerships that uses AI to manage inventory, customer engagement, retail operations, and delivery services[2]. The company sells AI-powered tools to optimize inventory, search classifieds, and streamline vehicle acquisition to car, truck, RV, and ATV dealerships[3]. Pacer's named product modules include an inventory tool called Scout and an ID Verification module[4]. The platform was co-founded by Yousif Memon (Co-Founder/CEO) and Keenan Hawekotte (Co-Founder/CTO)[5]. Pacer operates on a pay-as-you-go basis where dealers select only the modules they wish to use within the ecosystem[7]. According to the company's homepage, pilot customers describe Pacer as a net-zero cost platform[6].
Pacer's named modules are an inventory tool called Scout and an ID Verification module. [4]
Growth & traction
Pacer was co-founded by Yousif Memon (Co-Founder/CEO) and Keenan Hawekotte (Co-Founder/CTO), who state "As car addicts, we're on a mission to make revenue easy." [5]
Pacer's homepage cites that "68% of dealerships now say that AI has made them more money by doing less" and says pilot customers describe Pacer as a net-zero cost platform. [6]
Focus
- Pacer sells on a pay-as-you-go basis where dealers "select only the modules you'd want to use within our ecosystem", positioning against traditional dealership software costs.[7]
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