OS Studios

Overview

OS Studios is a fan-engagement agency headquartered in New York[1][7] that provides strategy, broadcast, streaming, experiential marketing, and content services for gaming and sports brands[2]. The company operates offices in Los Angeles, London, Singapore, and Seoul[7] and is part of Project Worldwide, which maintains a presence in 42 international markets[8]. OS Studios' client roster includes Riot Games, Call of Duty, EA Sports, the NFL, Netflix, Major League Soccer, Major League Rugby, the NBA 2K League, the Overwatch League, TikTok, Red Bull, DoorDash, IBM, Williams, and Capcom[4]. The company describes its approach as a "FAN Z Operating System" focused on building worlds, growing communities, and converting audiences into fans[9]. Notable campaign results include 48.5 million social impressions and 15 million video views for Riot Games' Arcane Season 2[5], and 30 million live broadcast views for NBA 2K League content[6].

The company's own site places it in New York: Website lists 'NYC' as one of four office locations (LA NYC London Singapore Seoul). Major League Rugby case study mentions 'centralized pro. [1]

OS Studios' New York office is at 412 W 15th Street, New York, NY 10011, and it also lists offices in Los Angeles, London, Singapore and Seoul. [7]

Business address: 412 W 15th St, New York, New York, 10011. [10]

Customers

OS Studios' client work covers Riot Games, Call of Duty, EA Sports, NFL, Netflix, Major League Soccer, Major League Rugby, NBA 2K League, Overwatch League, TikTok, Red Bull, DoorDash, IBM, Williams and Capcom. [4]

Growth & traction

OS Studios reports its Riot Games Arcane Season 2 work generated 48.5M social impressions, 15M video views and 800K+ fan interactions. [5]

OS Studios reports NBA 2K League results of 30M live broadcast views and 91M Instagram video views, and a Shaq Bowl reaching 10M live viewers and 82M social reach. [6]

Partnerships

OS Studios is part of Project Worldwide, which it says has offices in 42 international markets. [8]