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Octane11

Octane11 is a B2B platform that connects marketing signals to accounts and pipeline using AI-powered analytics.[1][3][11]

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Overview

Octane11 is a B2B platform that connects marketing signals to accounts and pipeline using AI-powered analytics[1]. Founded in 2019[2], the company sells B2B marketing analytics to enterprises, agencies and platform partners, unifying ad, CRM and email data and connecting marketing activity to accounts and revenue[3]. According to its website, Octane11 serves 150+ enterprise customers, has analyzed $2B+ of media spend and maintains 100+ native integrations[4]. The platform's account-level identity resolution uses multi-partner matching that increases typical account match rates from 15% to 90%+[6]. Octane11 integrates with LinkedIn Ads, Google Ads, Reddit Ads, The Trade Desk, Salesforce, Marketo, HubSpot and Bombora[8]. The company is backed by Javelin Venture Partners, RRE Ventures, and BDMI Fund, with additional investment from Plug and Play, Circadian Ventures, Honeystone Ventures, Base Ventures, Aperiam Ventures and Hampton VC[7]. CEO and Co-Founder Dan Rosenberg leads a team drawn from MediaMath, LinkedIn, IPG, Publicis Groupe, Sizmek, Beeswax, Eloqua, RollWorks and Bombora[9].

Octane11's account-level identity resolution uses multi-partner matching that it says "takes typical account match rates from 15% to 90%+". [6]

Business address: 4 World Trade Center, New York, New York, 10006. [10]

Growth & traction

Octane11's about page claims 150+ enterprise customers, $2B+ of media spend analyzed and 100+ native integrations. [4]

Octane11's homepage says it is "Loved by 100+ B2B marketing teams", ranks "#1 on G2" for Account-Based Analytics, has 20+ active agency partners and averages one week to first insight. [5]

Octane11 is led by CEO and Co-Founder Dan Rosenberg, with a team drawn from MediaMath, LinkedIn, IPG, Publicis Groupe, Sizmek, Beeswax, Eloqua, RollWorks and Bombora. [9]

Funding history

Octane11 says it is "backed by Javelin Venture Partners, RRE Ventures, and BDMI Fund", with additional investment from Plug and Play, Circadian Ventures, Honeystone Ventures, Base Ventures, Aperiam Ventures and Hampton VC. [7]

Leadership & org chart

Backers

  • RRE Ventures

    NYC-based early-stage venture capital firm

  • RRE Ventures

    A venture capital firm that provides early-stage funding and advisory support to technology companies across multiple sectors.

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