Overview
The Natural Diamond Council is a not-for-profit organization [2] established in 2015 as the Diamond Producers Association and rebranded under its current name in 2020 [4]. The organization describes itself as "committed to inspiring and educating consumers on the values of natural diamonds and the positive impact of natural diamonds and the natural diamond industry" [3]. It maintains offices in New York, Shanghai, Mumbai, and Antwerp [1][5].
The Natural Diamond Council operates several trade programs and educational initiatives, including the Diamond Learning Center, the ASSURE testing program, Premier Retailer Accreditation, the Natural Diamond Club, and published Diamond Reports [7]. The organization positions itself as "the authoritative voice for natural diamonds" with consumer content addressing natural diamonds versus synthetics, engagement rings, and sustainability and ethics [9]. According to the organization, the natural diamond industry supports approximately 10 million livelihoods across four continents [6].
The company's own site places it in New York: Text explicitly states 'With offices in New York, Shanghai, Mumbai, and Antwerp' - New York listed as one of their office locations.. [2]
The Natural Diamond Council was established in 2015 as the Diamond Producers Association and rebranded as the Natural Diamond Council in 2020. [4]
The Natural Diamond Council operates offices in New York, Shanghai, Mumbai and Antwerp. [5]
The Natural Diamond Council runs trade programs including the Diamond Learning Center, the ASSURE testing program, Premier Retailer Accreditation, the Natural Diamond Club, free downloadable assets and published Diamond Reports. [7]
Business address: 28 West 44th Street, New York, New York, 10036. [10]
Growth & traction
The Natural Diamond Council says it speaks for an industry supporting "10 million livelihoods it supports across four continents". [6]
Partnerships
On January 21, 2026 the Natural Diamond Council announced that Angola's ENDIAMA E.P. and SODIAM E.P. had joined as members, with NDC Chair Sandrine Conseiller, CEO of De Beers Brands, quoted on the announcement. [8]
Focus
- The Natural Diamond Council positions itself as "the authoritative voice for natural diamonds, inspiring and educating consumers on their real, rare and responsible values", with consumer content on natural diamonds versus synthetics, engagement rings and sustainability and ethics.[9]
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