Overview
Mythology is an independent creative agency based in New York City[1][5]. Founded in 2008, the company began as Partners & Spade before becoming Mythology[4]. The agency describes itself as a multidisciplinary team of creative professionals including writers, designers, art directors, strategists and architects[8]. Led by founder Anthony Sperduti alongside Executive Creative Directors Audrey Attal and Kim Haxton, Director of Retail Ted Galperin, and Head of Design Sophie Mascatello, the company develops branding, advertising, and retail design projects for clients[2][8]. Mythology's service areas include brand creation, positioning, strategy, and identity design; creative and campaign strategy with integrated marketing campaigns; and retail store design and customer experience development[9]. The agency lists clients including A24, Allbirds, Away, Casper, Coca-Cola, Etsy, Google, Harry's, Netflix, Peloton, Target, Tesla, Warby Parker and Whole Foods Market[6].
The company's own site places it in New York: Address listed as '324 Lafayette Street 2nd Floor New York, New York 10012' with phone number 646.861.2827 (NYC area code). [1]
Mythology's about page traces the agency back to 2008, when it began as Partners & Spade before becoming Mythology. [4]
Mythology lists its office at 324 Lafayette Street, 2nd Floor, New York, New York 10012, with phone 646.861.2827. [5]
Customers
Mythology names A24, Allbirds, Away, Casper, Coca-Cola, Etsy, Google, Harry's, Netflix, Peloton, Target, Tesla, Warby Parker and Whole Foods Market among its clients. [6]
Mythology's homepage features recent work including the A24 campaign for the film Marty Supreme, plus projects for Dove and FIGS. [7]
Growth & traction
Mythology describes itself as a "small-ish, multidisciplinary team of writers, designers, art directors, strategists and architects", founded by Anthony Sperduti with partners Audrey Attal (Executive Creative Director), Kim Haxton (Executive Creative Director), Ted Galperin (Director of Retail) and Sophie Mascatello (Head of Design). [8]
Alumni
Focus
- Mythology organizes its capabilities into three areas: branding (brand creation, positioning and strategy, brand design, naming, logo and identity, package design), advertising (creative and campaign strategy, integrated marketing campaigns, digital/social/influencer marketing, branded content, experiential and activations) and retail (customer journey and experience, retail store design, retail creative concept development).[9]
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