Materne North America - GoGo squeeZ

Overview

Materne North America - GoGo squeeZ manufactures and sells fruit and vegetable-based snack pouches and related nutritious snack products for children and families [1]. The company's product lines include FRUITZ, FRUIT & VEGGIEZ, YOGURTZ, PUDDINGZ, Slymez, GOGO Dairy Protein, GOGO Fruit Smoothie Protein, GOGO Electrolytes, GOGO Energy Release and PB&J Stack'd Bites [9]. GoGo squeeZ expanded to the United States in 2008 with the launch of the brand, achieving one million pouches sold in the US that same year [5]. The company established its headquarters in New York City in April 2011 [6]. In 2022, Materne was acquired and joined the Bel Group brand family [8]. GoGo squeeZ sells licensed Disney Toy Story 5 packaging variants of its pouches [10] and donates over 150 tons of product annually through partnerships with nonprofits and food banks [11].

The company's own site places it in New York: Timeline states: 'In April of 2011, the Materne North America, GoGo squeeZ® headquarters opens in NYC.'. [1]

The brand's timeline dates back to 1881 with "The creation of our original applesauce and puree factory in Boué, France." [4]

GoGo squeeZ states that "In April of 2011, the Materne North America, GoGo squeeZ® headquarters opens in NYC." [6]

GoGo squeeZ's product lines include FRUITZ, FRUIT & VEGGIEZ, YOGURTZ, PUDDINGZ, Slymez, GOGO Dairy Protein (10g protein), GOGO Fruit Smoothie Protein (8g protein, dairy-free), GOGO Electrolytes, GOGO Energy Release and PB&J Stack'd Bites. [9]

Business address: 20 West 22nd Street, New York, New York, 10010. [12]

Growth & traction

GoGo squeeZ states that in 2008 "Materne expands to the US with the launch of the GoGo squeeZ® brand" and that the brand "hits a milestone of one million pouches sold in the US" the same year. [5]

GoGo squeeZ states that "In November of 2011, the first US production of GoGo squeeZ® begins in Traverse City, Michigan" and that "First production of GoGo squeeZ® in Nampa, Idaho begins" in 2014. [7]

GoGo squeeZ states it "has, and continues to, donate over 150 tons of product each year" through partnerships with nonprofits and food banks. [11]

Partnerships

GoGo squeeZ sells licensed Disney Toy Story 5 packaging variants of its pouches. [10]