Material

Overview

Material is a consulting company headquartered in New York City at 440 Park Avenue South[1][8]. The company provides consulting services in growth strategy, market activation, and product design for businesses and brands[2]. Material states that it "connects consumer intelligence with customer demand generation to build lasting, profitable relationships for the world's leading brands," operating across growth strategy, market activation, and products and platforms[3]. The company's three practice areas encompass consumer insights, market strategy, data and analytics, brand measurement, brand strategy, design, marketing, content, loyalty, product design, industrial design, engineering, and omnichannel experience[10]. Material's client roster includes Microsoft, USTA, lululemon, Save the Children, WHOOP, and Tampa Bay Lightning[4]. The company employs 1,400 people across seven offices in five countries[5], with locations in Austin, Gurugram, Los Angeles, London, New York, Oakland, Philadelphia, Singapore, and Sydney[9]. Material evolved from LRW (originally Lieberman Research Worldwide), a consumer insights firm founded nearly 50 years ago, and was assembled through the integration of multiple agencies including Tonic, MotiveQuest, Greenberg, Strativity, Kelton Global, T3, Salt, Karma, Killer Visual Strategies, Aruliden, and Srijan Technologies[6][7].

The company's own site places it in New York: NYC office listed at 440 Park Avenue South, New York, NY 10016 among multiple locations. [1]

Material's New York City office is at 440 Park Avenue South, New York, NY 10016. [8]

Material's three practice areas are Growth Strategy (consumer insights, market strategy, data and analytics, brand measurement), Market Activation (brand strategy, design, marketing, content, loyalty) and Products + Platforms (product design, industrial design, engineering, omnichannel experience). [10]

Customers

Material names Microsoft, USTA, lululemon, Save the Children, WHOOP and Tampa Bay Lightning among its clients, and cites Google and Yamaha in its company history. [4]

Growth & traction

Material's careers page states the company employs 1400 people across "7 offices across 5 countries". [5]

Material was assembled by integrating agencies including Tonic, MotiveQuest, Greenberg, Strativity, Kelton Global, T3, Salt, Karma, Killer Visual Strategies, Aruliden and Srijan Technologies. [7]

Material lists offices in Austin, Gurugram (India), Los Angeles, London, New York, Oakland, Philadelphia, Singapore and Sydney. [9]