LiveIntentAcquired
LiveIntent, founded in 2009, is a people-based marketing and first-party identity company headquartered in New York City at 1 World Trade Center[1][4]. The platform bridges brands and audiences through audience targeting, monetization solutions, and identity resolution services[6]. At the time of acquisition announcement, LiveIntent maintained relationships with over 2,000 premium publishers, including eight of the top 10 largest publishers by Comscore rankings, and operated an identity graph covering more than 235 million unique hashed email addresses monthly[1][3]. Zeta Global, a New York-based AI marketing cloud company, announced its acquisition of LiveIntent for $250 million on October 8, 2024[1]. The deal structure included $77.5 million in cash and $172.5 million in stock at closing, plus an earnout of up to $25 million annually for fiscal years 2025-2027, with expected close in Q4 2024[2]. LiveIntent's investors include Shasta Ventures, Battery Ventures, Bullpen Capital, Grape Arbor Ventures, Lerer Hippeau, First Round Capital, and FTV Capital[5].
Funding history
- LiveIntent names Shasta Ventures, Battery Ventures, Bullpen Capital, Grape Arbor Ventures, Lerer Hippeau, First Round Capital and FTV Capital as its investors.[5]
Traction
- At the time of the Zeta acquisition announcement, LiveIntent worked with "2,000+ premium publishers, including relationships with eight of the top 10 largest in the Comscore rankings", and its identity graph covered over 235 million unique hashed email addresses per month.[3]
Product
- LiveIntent describes itself as "the People-Based Marketing Platform that's bridging the gaps between brands and audiences everywhere", serving brand marketers, agencies and publishers with audience targeting, monetization solutions and identity resolution.[6]
NYC headquarters
- LiveIntent lists its address as "1 World Trade Center, Suite 45A, New York, NY, 10007" in its privacy policy.[4]
Status
- Zeta Global announced on October 8, 2024 that it would acquire LiveIntent for $250 million in total consideration ($77.5 million cash and $172.5 million in stock at closing, plus an earnout of up to $25 million annually for fiscal years 2025-2027), with the deal expected to close in Q4 2024.[2]
Deals & lineage
Acquired by
Zeta Global
AI marketing cloud unifying identity, intelligence and omnichannel activation
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