Laurence

Overview

Laurence is a quantitative research company focused on autonomous e-commerce growth [1]. Based in New York City, NY, USA [2], the company participated in Y Combinator's Winter 2026 batch [3]. The team consists of two members [4]. Laurence applies quantitative methods to e-commerce advertising, positioning its approach as an alternative to manual bid and keyword management [5]. According to the company's description, this methodology has driven improvements in net profit ranging from 15 to 40 percent for Amazon brands within one month of onboarding [5].

Advertising today is like trading in the 1980s pits: archaic, manual, and iterative guesswork. Humans update bids and keywords with noisy, delayed data using simple if-else rules that both break at scale and ignore stochasticity. Laurence advertises like modern hedge funds trade markets, driving a 15-40% improvement in net profit for Amazon brands within a month of onboarding. [5]

Y Combinator's directory lists the company location as New York City, NY, USA. [2]

Growth & traction

Y Combinator lists a team size of 2. [4]