Juice Generation

Overview

Juice Generation is a juice bar chain operating in New York City that was founded in 1999 by Eric Helms and has remained independently owned and operated since its opening [4]. The company operates juice bars that make and sell fresh juices, smoothies, açai bowls, and wellness shots [2]. Juice Generation's product lines include cold-pressed juices, smoothies, acai bowls, wellness shots, cleanse programs, and items such as Blender Boosts and SuperFoods protein bites [3][7]. The company maintains 19 locations across New York City, including stores in Midtown, uptown, Brooklyn, and a pickup-only site in Long Island City [5]. Juice Generation offers order-ahead services, catering, gift cards, a mobile app, and a loyalty program called Supa Dupa Rewards [8]. In 2008, actress Salma Hayek partnered with founder Eric Helms to develop nutritional juice and nut milk recipes for the Cooler Cleanse line [9]. Founder Eric Helms introduced various superfoods to the U.S. market, including mangosteens, pitaya, and aronia berries, and popularized activated charcoal as a wellness ingredient [10].

The company's own site places it in New York: Multiple explicit references to New York City headquarters: 'New York's Premier Juice Bar', 'Organic Juice Bar in New York City', and 'MADE . [1]

Juice Generation was founded in 1999 by Eric Helms and has been independently owned and operated since opening in New York City. [4]

Juice Generation operates entirely in New York City, with store addresses including 979 Eighth Avenue at Columbus Circle, 122 E 42nd Street at Grand Central and 210 Bedford Avenue in Brooklyn. [6]

Juice Generation's product lines include Cooler Cleanse, the Juice for a Day 6-pack, Wellness Shots, Activated Nutrition, Fresh Goods, bottled cold-pressed juices, smoothies, acai bowls, Blender Boosts and SuperFoods protein bites. [7]

Juice Generation runs a Supa Dupa Rewards loyalty program plus order-ahead, catering, gift cards and a mobile app on iOS and Android. [8]

Growth & traction

Juice Generation's locations page lists 19 stores across New York City, including 4 uptown, 6 in Midtown, 2 in Brooklyn and 1 pickup-only site in Long Island City (520 47th Road). [5]

Partnerships

Juice Generation states that in 2008 Salma Hayek teamed up with founder Eric Helms to develop nutritional juice and nut milk recipes, creating the Cooler Cleanse line. [9]