Imprint

Imprint is a New York-based financial technology company founded in 2020. It operates a full-stack co-branded credit card platform that enables consumer brands to design, launch, and manage customized credit card and rewards programs. Imprint offers a digital-first solution that enhances loyalty ecosystems through personalized rewards and improved unit economics. The company’s primary offering includes fully customizable co-branded credit cards, integrated rewards and loyalty programs, and cloud-native deposit products. Imprint also provides flexible "Buy Now, Pay Later" options and rewards checking accounts that connect directly with brand loyalty programs. With a focus on mid-market retail, grocery, and travel brands, Imprint partners with notable companies like Eddie Bauer, Brooks Brothers, and HEB to create modern credit programs. The company has raised over $200 million in funding and has achieved a valuation of $600 million.