Hurdl Inc.

Overview

Hurdl Inc. is a platform listed in the New York AI scene that operates in the sales-AI category [1]. Founded in 2015 and headquartered at 611 Broadway Suite 630 in New York [9], the company captures attendee data at live events and enables brands to communicate with audience members through personalized SMS marketing and audience lighting effects [2]. Hurdl describes itself as "the market leader in Live Event data capture and personalized SMS marketing," serving three pillars of the entertainment market: properties, sponsoring brands, and venues [3]. The company offers Stella, an SMS marketing platform with campaign management specialists [4], and the Pixl, a wearable LED device that receives Radio Frequency transmissions to drive lighting effects [5]. Hurdl has worked with clients including Chris Young, USAA, Cricket Wireless, WWE, Harley-Davidson, NASCAR, and Synchrony Bank [6]. The company reports fan adoption rates of up to 87% of an audience and has published case studies showing activation rates ranging from 73% to 82% across various events [7][8].

Hurdl's SMS marketing platform is named Stella, and its team of text-based campaign management specialists helps clients curate messaging and develop ongoing marketing surveys via Stella. [4]

Hurdl's FAQ describes the Pixl, a wearable LED device that receives Radio Frequency (RF) transmissions to drive lighting effects at live events. [5]

Hurdl lists its address as 611 Broadway Suite 630, New York, NY 10012. [9]

Customers

Hurdl names Chris Young with USAA, Cricket Wireless, WWE, Harley-Davidson, NASCAR and Synchrony Bank among its case studies. [6]

Growth & traction

Hurdl claims fan adoption of "up to 87% of an audience" and publishes case-study results of 73% activation and 17.3K direct consumer leads for Chris Young + USAA, 82% activation and 446% growth in SMS leads for Cricket Wireless, and 78% activation for WWE. [7]

For a WWE NXT event at Staples Center, Hurdl reported that WWE's knowledge of its audience rose from 10% to 78% and that the activation generated over 250,000 brand impressions. [8]