Forter

New York company using machine learning to detect and block ecommerce fraud in real time.[1][7]

Overview

Forter is a New York company using machine learning to detect and block ecommerce fraud in real time[1]. Founded in 2013 by Michael Reitblat, Liron Damri and Alon Shemesh, the company is headquartered in both Tel Aviv and New York City[3], with offices listed in New York at 575 5th Ave., 29th Floor, alongside locations in Denver, London and Singapore[2]. Forter has raised $525 million in total funding from investors including Sequoia Capital, Scale Venture Partners, New Enterprise Associates, March Capital Partners and Salesforce Ventures[4]. According to the company's customers page, Forter's platform achieved a 72% average reduction in chargeback rates and a 46% average reduction in false declines, with 99% of decisions delivered in under one second[5].

Forter listed New York first among its worldwide offices, at 575 5th Ave., 29th Floor, New York, NY 10017, alongside Denver, Tel Aviv, London and Singapore. [2]

Forter was founded in 2013 by Michael Reitblat, Liron Damri and Alon Shemesh, and is headquartered in Tel Aviv and New York City. [3]

Business address: 575 5th Ave, New York, New York, 10017. [6]

Funding history

Forter raised $525 million in total funding from investors including Sequoia Capital, Scale Venture Partners, New Enterprise Associates, March Capital Partners and Salesforce Ventures. [4]

Growth & traction

Forter's customers page claimed a 72% average reduction in chargeback rates, a 46% average reduction in false declines, and 99% of decisions delivered in under one second. [5]

PP2 alumni

Alumni 1 went on to found or lead

  • PLaura JorgensGlobal Director of Strategic Partnerships→Vice President of Strategic Partnerships at Prove

Backers

  • NEA

    New Enterprise Associates, a venture capital firm investing in technology and healthcare from seed through IPO, with offices including Menlo Park.

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