Forecast Labs

Overview

Forecast Labs is a venture capital firm founded in 2019 that invests in consumer and internet technology companies[2]. The firm distinguishes itself through a model in which it helps portfolio companies acquire customers through TV advertising[2]. Forecast Labs describes itself as "A new breed of Venture Catalysts re-imagining the impact of venture capital," operating by driving customer acquisition via TV advertising at a pre-set customer acquisition cost lower than digital marketing and vesting in equity based on customer volume driven[3]. The firm focuses on digital health, marketplaces, fintech, consumer services, HR tech, proptech and energy and climate[3]. Forecast Labs' portfolio includes companies such as Smalls, Public, Shine, Because Market, Blueland, Italic, Dandelion, Renofi, FabFitFun, Hippo and Instacart[4]. The firm's team consists of 11 people led by Managing Partner and Founder Arjun Kapur, with staff spanning investment, media, marketing research and legal roles[5].

Business address: 63 Crosby St, New York, New York, 10012. [6]

Growth & traction

Forecast Labs' portfolio includes Smalls, Public, Shine, Because Market, Blueland, Italic, Dandelion, Renofi, FabFitFun, Hippo and Instacart. [4]

Forecast Labs' team page lists 11 people, led by Managing Partner and Founder Arjun Kapur, spanning investment, media, marketing research and legal roles; Erin Keltz is listed as Assistant Deputy General Counsel for Comcast Cable. [5]