Fantix is an AI platform for business data science [2]. The company trains machine learning models without pooling user-level data, thereby protecting consumer privacy and business confidentiality [2]. Fantix's models include Yellowcake, a generative model for consumer data enrichment capable of predicting hundreds of consumer attributes without knowing their identity [2]. Yellowcake is trained on diverse datasets including payment transactions at merchant and SKU levels, as well as mobility data [2]. Fantix is listed in the Apollo NYC AI directory [1] and operates in the technology, information and internet sector [3]. The company has approximately 15 employees [3].
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