Eppo

Overview

Eppo is a feature flagging and experimentation platform [1]. Founded in 2021 [3], the company built a warehouse-native experimentation and feature flagging platform [3]. Datadog, headquartered in New York, announced its acquisition of Eppo on May 5, 2025, to expand its AI, product analytics, experimentation and feature flag capabilities [1]. Following the acquisition, customers continue to log in to Eppo, now branded as Eppo by Datadog [2]. Eppo's customer base included Coinbase, Twitch, DraftKings and Perplexity [4]. According to published case studies, Coinbase reduced experiment analysis time by 40% using Eppo's platform, while Lyst increased experimentation velocity by 200% and retention by 20% [5].

Eppo was founded in 2021 to build a warehouse-native experimentation and feature flagging platform. [3]

Eppo by Datadog lists its address as 435 Brannan St, San Francisco, California, 94107. [8]

Customers

Eppo's acquisition announcement named Coinbase, Twitch, DraftKings and Perplexity among its customers. [4]

Growth & traction

Eppo's published case studies claimed Coinbase reduced experiment analysis time by 40% and that Lyst increased experimentation velocity by 200% and retention by 20%. [5]