EppoAcquired
Eppo is a feature flagging and experimentation platform [1]. Founded in 2021 [3], the company built a warehouse-native experimentation and feature flagging platform [3]. Datadog, headquartered in New York, announced its acquisition of Eppo on May 5, 2025, to expand its AI, product analytics, experimentation and feature flag capabilities [1]. Following the acquisition, customers continue to log in to Eppo, now branded as Eppo by Datadog [2]. Eppo's customer base included Coinbase, Twitch, DraftKings and Perplexity [4]. According to published case studies, Coinbase reduced experiment analysis time by 40% using Eppo's platform, while Lyst increased experimentation velocity by 200% and retention by 20% [5].
Traction
- Eppo's published case studies claimed Coinbase reduced experiment analysis time by 40% and that Lyst increased experimentation velocity by 200% and retention by 20%.[5]
Customers
- Eppo's acquisition announcement named Coinbase, Twitch, DraftKings and Perplexity among its customers.[4]
Status
- Eppo announced on May 5, 2025 that it had been acquired by Datadog; customers continue to log in to Eppo, now branded as Eppo by Datadog.[2]
Deals & lineage
Acquired by
Datadog
Observability and security platform for the AI era, founded in New York City in 2010
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