EDO

Overview

EDO is a television advertising measurement company headquartered in Los Angeles and New York City, with engineering and data operations in San Francisco [1][8]. Founded in 2015 by filmmaker and entrepreneur Edward Norton and PhD economist Daniel Nadler [4], the company provides advertising leaders with predictive and historical behavioral engagement data for convergent TV campaigns [2]. EDO's Vertical AI technology connects television airings to investment-grade behavioral outcomes [3]. The company's Ad EnGage Platform offers services including TV outcomes measurement, competitive ad intelligence, creative rotation optimization, media monitoring and planning, audience optimization, and engaged audience planning, alongside ChatEDO, an AI ad intelligence tool [5]. EDO integrates with major programmatic platforms including Amazon DSP, The Trade Desk, and Google DV360, and works with networks such as NBCU and Paramount [6]. The company publishes industry practices across sectors including automotive, consumer packaged goods, restaurants, financial services, pharmaceuticals, retail, spirits, and insurance [10].

EDO's about page states: 'We're headquartered in the media and entertainment capitals of the world - Los Angeles and New York City - with a growing engineering and data presence in San Francisco.' [1]

EDO says that in 2015 filmmaker and entrepreneur Edward Norton and PhD economist and entrepreneur Daniel Nadler saw an opportunity to modernize linear TV advertising measurement using data science and Vertical AI. [4]

EDO's Ad EnGage Platform covers TV Outcomes Measurement, Competitive Ad Intelligence, Creative Rotation Optimization, Media Monitoring & Planning, Audience Optimization, Engaged Audience Planning and a TV Ad Database, alongside ChatEDO, its AI ad intelligence tool. [5]

EDO says it is headquartered in Los Angeles and New York City, with a growing engineering and data presence in San Francisco. [8]

Business address: 594 Broadway, New York, New York, 10012. [11]

Partnerships

EDO integrates with Amazon DSP, The Trade Desk and Google DV360 for programmatic buying, offers Engaged Reach with Nielsen, and works with networks including NBCU and Paramount. [6]

On 18 June 2026 EDO announced it was bringing investment-grade outcomes measurement to gaming advertising with Roblox for the first time. [7]

Growth & traction

EDO's board includes Kevin Krim as President & CEO, Edward Norton as Chairman & Co-Founder, Daniel Nadler as Co-Founder, and Alicia Zhu and Laura Held of Shamrock Capital. [9]