eDealya was founded in 2010 by two former Amdocs employees [2]. The company operates in the advertising services industry [3]. eDealya focuses on determining audience dynamic attributes, needs, and desires rather than static consumer characteristics such as age, gender, and income [2]. The company analyzes time-sensitive characteristics including upcoming travel plans, pregnancy, and other life events [2]. These insights are applied to product positioning and targeted advertising [2]. eDealya has been identified as part of the New York artificial intelligence company landscape [1].
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