Bytek is a MarTech company belonging to the Datrix group that specializes in proprietary artificial intelligence software solutions designed to measure and enhance marketing performance.[2] The company targets both B2B and B2C markets.[2] Bytek operates the ByTek Prediction Platform, which integrates data science and marketing expertise to provide a comprehensive view of customers and their behavior.[2] The platform aims to streamline processes, facilitate decision-making, and enable action throughout the customer funnel.[2] Bytek is listed among companies in the New York City artificial intelligence scene.[1] The company operates in the software development industry[3] and has approximately 29 employees.[3]
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