Bullwhip

Overview

Bullwhip is a platform listed in the Apollo NYC AI directory as a devtools company[1]. Founded in 2023[5], the company helps media companies and brands improve sales through data analytics, audience targeting, and automated workflow tools[2]. Bullwhip drives commerce performance for media companies and brands through data, analytics and AI-enabled audience extension[3]. The platform offers two named products: Beacon, an intelligent analytics platform, and Halyard, a tech-enabled audience extension and paid media execution service, both supported by extensible APIs[4]. The company operates with a team of six members across performance marketing, product, engineering, business, and operations[6]. According to its website, Bullwhip serves hundreds of users and is trusted by leading publishers[7].

Bullwhip's two named products are Beacon, an intelligent analytics platform, and Halyard, a tech-enabled audience extension and paid media execution service, supported by extensible APIs. [4]

Bullwhip's about page states: "We launched Bullwhip in 2023." [5]

Growth & traction

Bullwhip's about page lists six team members: Ally Geisler (performance marketing and growth), Hari Krishn Gupta (product and engineering), R.J. Lehman (business and product), Ravikiran Rao J (engineering), Biqing Su (engineering) and Charles Wolrich (operations and strategy). [6]

Bullwhip's about page claims "Hundreds of happy users" and its homepage says it is "Trusted by Leading Publishers," without naming them. [7]