Overview
Bluefish is an agentic marketing platform founded in 2024 that helps Fortune 500 brands monitor and optimize how they appear across AI channels [1][2]. The company describes itself as "the AI marketing platform of choice for the Fortune 500" [5][6]. Bluefish's platform is organized into AI Monitoring, GEO, GEO Measurement and Agentic Commerce modules [7]. The company is headquartered in New York [11] and has 113 employees listed on LinkedIn [4].
Bluefish raised $20 million in September 2025 [9] and a $43 million Series B in April 2026 co-led by Threshold Ventures and NEA [8]. The Series B round included participation from Bloomberg Beta, Crane Venture Partners, Laconia, Swift Ventures, Amex Ventures, TIAA Ventures and Salesforce Ventures [8]. Named customers include Adidas, American Express, Hearst, LVMH and Ulta Beauty [10]. In October 2025, Bluefish was recognized as a GEO Market Leader by CB Insights [13].
Bluefish's platform is organised into AI Monitoring, GEO, GEO Measurement and Agentic Commerce modules. [7]
Bluefish's Series B press release carries the dateline "April 14, 2026 (NEW YORK)." [11]
Growth & traction
LinkedIn lists 113 people working at Bluefish. [4]
Bluefish was recognised as a GEO Market Leader by CB Insights in October 2025, and advertising and media veteran Peter Naylor joined as a strategic advisor that same month. [13]
Funding history
Bluefish raised a $43 million Series B announced on April 14, 2026, co-led by Threshold Ventures and NEA with participation from existing investors Bloomberg Beta, Crane Venture Partners, Laconia and Swift Ventures plus new investors Amex Ventures, TIAA Ventures and Salesforce Ventures. [8]
Bluefish raised $20M announced September 1, 2025 under the headline "Bluefish Raises $20M to Power AI Marketing for the Fortune 500." [9]
Customers
Bluefish's Series B announcement named Adidas, American Express, Hearst, LVMH and Ulta Beauty as customers. [10]
Partnerships
In August 2026 Bluefish announced that MMC launched WEATHERvaiNE, a platform "Powered by Bluefish." [12]
Leadership & org chart
Alumni
Backers
Salesforce Ventures
Salesforce Ventures is a corporate venture capital firm that has invested in over 630 startups and deployed $6B+ in capital since 2009, focusing on enterprise technology companies from seed through growth stages.
Bloomberg Beta
Early-stage investment firm backing companies that make business work better.
Laconia
Laconia Capital Group is a seed-stage venture capital firm that invests $250k-$1M checks in pre-seed and seed stage companies, primarily focusing on Applied AI and B2B software in the US and Canada.
Crane Venture Partners
Crane Venture Partners is a venture capital firm that invests in founders from inception through seed stage, focusing on foundational technologies. The firm provides capital, strategic guidance, and go-to-market expertise to portfolio companies.
Swift Ventures
Swift Ventures is an early stage venture capital firm led by General Partners who provide company-building expertise to founders. The firm invests in startups and has backed companies like Arize AI.
NEA
New Enterprise Associates, a venture capital firm investing in technology and healthcare from seed through IPO, with offices including Menlo Park.
Threshold Ventures
Early-stage VCs, partnering with visionary founders at the threshold of explosive growth
- AVAmex Ventures
- TVTIAA Ventures
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