Beauty by Imagination (BBI)

Overview

Beauty by Imagination owns and operates a portfolio of hair care and styling brands including Goody, Wet Brush, Ouidad, Bio Ionic, and Ace [1][4]. The company describes itself as "a global haircare company dedicated to boosting self-confidence with imaginative solutions for every hair moment," serving consumers and salon professionals [3]. The brands operate under GP Midco, LLC within the Beauty by Imagination/ACON Investments LLC portfolio [6]. The company traces its heritage back over 100 years, beginning with Henry Goodman, who sold hair combs from a pushcart in lower Manhattan during the early 20th century, and continuing through Jeff Rosenzweig, who founded JD Beauty Group in 1977 [5]. Beauty by Imagination maintains operating facilities in New York City's NoMad neighborhood near Madison Square Park and in Commack on Long Island [2][7]. The Ouidad brand operates a flagship salon in New York and a satellite location in Fort Lauderdale [9].

The company's own site places it in New York: Company explicitly states 'We have operating facilities in New York City's NoMad neighborhood' and lists New York as a location. Historical . [1]

BBI's brand portfolio is Goody, Wet Brush, Ouidad, Bio Ionic and Ace. [4]

BBI operates from two facilities: "New York City's NoMad neighborhood (just blocks from Madison Square Park)" and "the residential town of Commack Long Island." [7]

BBI's brand histories state that Wet Brush launched in 2005, Curls was founded in 2002, Ouidad opened its first salon in 1984 and ACE has operated for more than 100 years. [8]

BBI's Ouidad brand runs a flagship salon in New York and a satellite salon in Fort Lauderdale, and Ouidad is branded "Ouidad: The Curl Experts®" after founder Ouidad Wise; Bio Ionic was founded by Fernando Romero. [9]

Business address: 2225 Jericho Tpke, Commack, New York, 11725. [10]