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Beauty by Imagination (BBI)

Beauty by Imagination owns and operates a portfolio of hair care and styling brands including Goody, Wet Brush, Ouidad, Bio Ionic, and Ace.[2]

NYC headquarters

  • The company's own site places it in New York: Company explicitly states 'We have operating facilities in New York City's NoMad neighborhood' and lists New York as a location. Historical .[1]

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