Baked by Melissa

Overview

Baked by Melissa is a cupcake company based in New York City that was founded in 2008 by Melissa Ben-Ishay.[4] The company makes and sells small cupcakes in various flavors and ships them across the country.[1] Baked by Melissa sells handcrafted bite-size cupcakes direct to consumers through nationwide shipping, local delivery, in-store pickup and corporate gifting.[3] The company began with a SoHo pickup window in New York City and still operates its Soho store at 63 Spring Street.[9] According to its store locator, the company operates nine locations, all in the New York metro area, including stores in the Financial District, Grand Central, Union Square, and the Upper East Side, as well as locations in Garden City, New York and Paramus, New Jersey.[5] Baked by Melissa offers nationwide shipping in one to two days and same-day delivery in Manhattan.[7] Product lines include All The Flavors Cupcakes, Latest & Greatest Cupcakes, and various gift boxes, priced from $39.00 to $135.00.[6] Beyond cupcakes, the company sells a cookbook, runs a rewards program, and maintains corporate gifting and collaborations programs.[8]

The company's own site places it in New York: Text explicitly states 'Baked fresh in NYC'. [2]

Baked by Melissa was founded in 2008 by Melissa Ben-Ishay, who writes "I was fired from my job as an assistant media planner in 2008" before her brother told her "Go home and bake your cupcakes; we'll start a business out of it." [4]

Named product lines include All The Flavors Cupcakes in 50-pack and 100-pack sizes, Latest & Greatest Cupcakes, the Birthday Gift Box 25-Pack, the Back to the Grind Gift Box 25-Pack, Fan Favorites, the Summer Collection and Pick Your Flavors 25-Pack, priced from $39.00 to $135.00. [6]

Beyond cupcakes, the company sells a cookbook, runs a rewards program, and maintains corporate gifting and collaborations programs. [8]

Baked by Melissa began with a SoHo pickup window in New York City and still operates its Soho store at 63 Spring St, New York, NY 10012. [9]

Growth & traction

Baked by Melissa's store locator lists nine stores, all in the New York metro area: Financial District (110 Fulton Street), Grand Central (109 E. 42nd Street), Soho (63 Spring St), Union Square (7 E. 14th Street), Upper East Side (784 Lexington Avenue and 206 East 86th St), Upper West Side (2325 Broadway), Roosevelt Field (Garden City, NY) and Garden State Plaza (Paramus, NJ). [5]

Baked by Melissa offers nationwide shipping in 1-2 days, same-day delivery in Manhattan and in-store pickup within one hour. [7]