Background Noise

Overview

Background Noise is a marketing and business consulting agency listed in the Apollo NYC AI directory[1]. The company describes itself as a BIPOC and female-led firm serving startups and growth-stage companies[3]. Its service lines include Research & Analytics, Strategy, Paid Media, and Sonic[4]. Sonic is the company's performance-based creator campaigns offering, managing the end-to-end creator workflow from strategy and management through creative development, paid amplification and measurement[5]. The company's leadership includes Anar Shah as Chief Executive Officer, Alexis Toney as Chief Strategy & Innovation Officer, and Grace Kwak as Chief Marketing Officer[8]. Background Noise names Cecred, Taco Bell, Boka, Dr Naana Beauty, Rebundle, Larken, Relay, PLLAY, Emmotiv, Dear Georgie and Me2ta among its clients[6]. The company reports a 200% increase in new customers for Boka after three weeks, and says measured impact on its Taco Bell work is projected to be in the millions[7].

Background Noise's service lines are Research & Analytics (market research, audience segmentation, consumer journey development, sentiment analysis, measurement plans), Strategy, Paid Media (search, social, programmatic, direct buys, OLV, audio, OOH, print) and Sonic. [4]

Sonic is Background Noise's "Performance-based Creator Campaigns" offering, managing "end-to-end of the creator workflow" from creator strategy and management through creative development, paid amplification and measurement. [5]

Growth & traction

Background Noise reports a "200% increase" in new customers for Boka after three weeks, and says measured impact on its Taco Bell work "is projected to be in the millions." [7]

Background Noise's leadership is Anar Shah (Chief Executive Officer), Alexis Toney (Chief Strategy & Innovation Officer) and Grace Kwak (Chief Marketing Officer). [8]