Audigent

Overview

Audigent is a data activation, curation and identity platform headquartered in New York City at 200 Varick Street, Suite 514 [1][7]. The company provides privacy-safe, first-party data solutions to maximize addressability and monetization for publishers and advertisers without using cookies [2][3]. Audigent's product suite includes Hadron ID, a cookieless identifier, along with SmartPMP, ContextualPMP and CognitivePMP private marketplaces, and the 1st Unit interactive rich media format [4]. The platform operates at significant scale, managing 4.0 billion first-party IDs, a 13.3 billion first-party device graph, and 400,593 audience segments across 476,080 web and mobile sites [6]. Audigent's clients and partners include Condé Nast, TransUnion, Warner Music Group, Penske, a360 Media and Fandom [5]. The company was acquired by Experian, the global data and technology company [8][10].

Audigent's site footer lists 'Audigent NYC 200 Varick St. Suite 514 New York, NY 10014'. [2]

Audigent's named products include Hadron ID (a cookieless identifier), SmartPMP, ContextualPMP and CognitivePMP private marketplaces, and the 1st Unit interactive rich media format. [4]

Audigent lists its office as "Audigent NYC, 200 Varick St. Suite 514 New York, NY 10014." [7]

Customers

Audigent's homepage names Condé Nast, TransUnion, Warner Music Group, Penske, a360 Media and Fandom in its clients and partners section, and cites Comscore as the data source behind its CognitivePMP predictive-audience marketplace. [5]

Growth & traction

Audigent publishes scale figures of 4.0+ billion first-party IDs, a 13.3+ billion first-party device graph, 476,080 web and mobile sites, 810+ million pages and 400,593+ audience segments. [6]