AREA 23

Overview

AREA 23 is a full-service healthcare advertising agency based in New York that creates marketing and creative work for pharmaceutical and biotech companies [2]. Located at 622 Third Avenue, 11th Floor, New York, NY 10017 [1], the agency describes itself as having "1100+ entrepreneurial, passionate, curious, and fun people" [7]. AREA 23 is part of IPG Health [9] and lists major pharmaceutical and biotech clients including Amgen, AstraZeneca, Bayer, Biogen, Johnson & Johnson, Pfizer, Novartis, and Vertex, among others [4]. The agency has received multiple industry awards, including Cannes Lion Agency of the Year in 2017 and from 2020/21 through 2024 [5], as well as Clio Health Agency of the Year and MM&M Agency of the Year recognition across multiple years [6].

The company's own site places it in New York: Address listed: 622 Third Avenue, 11th Floor, New York, NY 10017. [1]

AREA 23's office is at 622 Third Avenue, 11th Floor, New York, NY 10017. [8]

Customers

AREA 23 lists clients including Amgen, AstraZeneca, Bayer, Biogen, Boehringer Ingelheim, GSK, Johnson & Johnson, Lilly, Novartis, Pfizer, Regeneron, Sanofi, Takeda, UCB, Vertex, Jazz Pharmaceuticals, Sarepta Therapeutics, Daiichi-Sankyo, Otsuka, Lundbeck, Grifols, Allergan Aesthetics and Alkermes. [4]

Growth & traction

AREA 23 has been named Cannes Lion Agency of the Year in 2017 and from 2020/21 through 2024, and is a 5x Grand Prix winner. [5]

AREA 23 has been named Clio Health Agency of the Year in 2017-2019 and 2023, MM&M Agency of the Year in 2014, 2015, 2017-2020, 2022 and 2023, and Mannys Agency of the Year in 2015, 2017, 2018, 2020 and 2023. [6]

AREA 23 describes itself as "1100+ entrepreneurial, passionate, curious, and fun people." [7]

Partnerships

AREA 23 is part of IPG Health, and its Chief Creative Officer Tim Hawkey holds that role for both AREA 23 and IPG Health Canada, while Julie Pilon serves as President. [9]