Air

Overview

Air is a New York City company founded in 2017 by Shane Hegde and Tyler Strand[1]. The company develops a Creative Operations System designed for marketing teams[1]. This system enables users to find, organize, share and collaborate on images and video[1].

Air was founded in 2017. [5]

Air describes itself as the enterprise software platform where creative teams organize their work and marketing teams find it, adapt it and scale it across every channel. [9]

In a March 24, 2026 announcement Air launched an AI layer consisting of a Context Layer for brand consistency, a collaborative workspace called Canvas and an agentic chat interface, describing the move as an expansion from asset storage to asset scale. [10]

Business address: 3 Howard Street, New York, New York, 10013. [13]

Growth & traction

At the time of its Series B in January 2025, Air said it was used by over 100,000 creatives across over 2,100 businesses and managed more than 120 million assets. [7]

Air states that 2,500+ brands deploy Air as a system of record to manage 200M+ images and videos. [8]

Built In NYC lists Air as having 85 employees. [11]

Customers

Jones Road Beauty is an Air customer and used Air to organize samples, approved assets and influencer content for a holiday campaign. [12]